Assess Systems Australia

The psychology of price

By Ricki Sharpe | Published: February 14, 2010

In his book Priceless: The Myth of Fair Value (and How to Take Advantage of It), William Poundstone entertainingly explains the economics, psychology, and intellectual reasoning surrounding the ways in which producers and sellers take advantage of buyers’ lack of knowledge.

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How to win the 2010 FIFA World Cup?

By Ricki Sharpe | Published: January 11, 2010

With so many football teams on equally footing, the 2010 FIFA World Cup may well be decided on penalty shootouts. A new study may explain why some soccer teams keep losing in penalty shootouts, and could even help them address the problem in time for the World Cup.

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Are facial inferences accurate?

By Ricki Sharpe | Published: January 7, 2010

Inferring personality traits from facial features has for many years been dismissed as a pseudoscience. However, modern research is showing not only that observers readily make inferences about other people’s traits based on their facial appearance, but that these inferences are often highly accurate.

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Good posture inspires confidence

By Ricki Sharpe | Published: November 10, 2009

Your mother may have been right when she told you to sit up straight: New research suggests that good posture could make you feel more confident about yourself.

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How big is your CEO’s mortgage?

By Ricki Sharpe | Published: November 9, 2009

Stock market analysts earn big money trying to predict the the potential success of a company. Now, it seems there might be a better and more economical way of achieving the same end. Find out how much the CEO owes on his/her mortgage. A new study finds that corporations with higher levels of debt tend to have CEOs who also owe more on their own homes.

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