For nearly three decades, Guy Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
A must-read book for any entrepreneur in general and startup founders and co-founders in particular. If you’re not reading it, your competitor will and you’ll regret it sooner than later.
From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices.
It is an all-in-one guide for starting and operating great organisations — ones that stand the test of time and ignore any passing fads in business theory.
This indispensable volume collects, updates and expands the best entries from his blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing bozo explosions, including but not limited to (i) the art of getting the attention of investors, (ii) the 10/20/30 rule of pitching and (iii) how to get a standing ovation.
Check out this video from BNET and this USA Today article.
