Some companies just seem to have that special something—an atmosphere of success and trust that makes customers return again and again, employees stay and give their all, and suppliers offer their best prices and performances.
In Make It Glow: How to Build a Company Reputation for Human Goodness, Flawless Execution, and Being Best-in-class
Whether the business in question is a new startup or a decades-old enterprise that’s lost its reason to be, making it glow means making it prosperous, meaningful, and a source of pride. With DeCotiis’s methods companies can flip the switch, sustaining success and the rewards that come with it far beyond just the next quarter.
He includes several specific examples of companies which ‘glow’ and details the policies which made it possible. He does this in plain language which reflects both his years of solid experience and research and just plain solid common sense.
