Assess Systems Australia

Talk loud, talk long, talk often

Dominant individuals consistently attain high levels of influence in groups. Why they do is unclear, however, because most group theories assert that people cannot attain influence simply by behaving assertively and forcefully; rather, they need to possess superior task abilities and leadership skills.

New insight comes from a study published in the Journal of Personality and Social Psychology, which suggests that leaders high in dominance attain influence because they behave in ways that make them appear competent — even when they actually lack competence.

In two studies Anderson and Kilduff (2009) from the University of California, Berkeley, looked at how dominant individuals in a group were perceived by others in the group. They found that dominant participants tended to offer more suggestions to the group, and that these individuals were perceived by the group, plus those observing the group, as the most competent.

Crucially, though, the study showed that not only did a leader’s dominant behaviour of itself encourage others to see that person as competent, but this was true even though their suggestions to the group were no better, or even worse than others. In reality the leaders did not always make the best contribution to the task, but their voices were usually heard first and most often.

This study suggests leaders emerge through more subtle processes than the word ‘dominance’ might imply. Rather than brow-beating or bullying others into submission, leaders-in-waiting effectively signal their competence to the group by making greater verbal contributions to discussions. Others then assume that their greater contribution will mean their group will be more likely to succeed.

Outside of the laboratory, of course, money and power has more to do with who leads organisations like corporations or nations. In reality groups of people don’t start on egalitarian terms and people don’t always ‘emerge’ from groups of their peers on the basis of who shouts loudest and longest. But this study does tell us something useful about more informal, everyday groups similar to those studied in this research.

Reference

Anderson, C. & Kilduff, Gavin, J. (2009). Why do dominant personalities attain influence in face-to-face groups? The competence-signaling effects of trait dominance. Journal of Personality and Social Psychology, 96, 491-503.

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