Yes, it is yet another book on irrational thinking. There must be money to be made in explaining the science of our faulty thinking in an easy to understand manner. In a new book, Sway: The Irressistible Pull of Irrational Behaviour, the authors Ori and Rom Brafman outline a series of irrational behaviours that remind us just how often decisions are made not on sound reasoning but on emotional impulses that can have critical consequences.
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