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	<title>Assess Systems Australia &#187; behavioural economics</title>
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		<title>The sway of irrational behaviour</title>
		<link>http://assess-systems.com.au/blog/2008/the-sway-of-irrational-behaviour/</link>
		<comments>http://assess-systems.com.au/blog/2008/the-sway-of-irrational-behaviour/#comments</comments>
		<pubDate>Mon, 07 Jul 2008 02:08:29 +0000</pubDate>
		<dc:creator>Ricki Sharpe</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[behavioural economics]]></category>
		<category><![CDATA[current reading]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[irrational thinking]]></category>
		<category><![CDATA[persuasion]]></category>

		<guid isPermaLink="false">http://assess-systems.com.au/blog/?p=279</guid>
		<description><![CDATA[Yes, it is yet another book on irrational thinking. There must be money to be made in explaining the science of our faulty thinking in an easy to understand manner. In a new book,<em> <a href="http://www.amazon.com/gp/redirect.html?ie=UTF8&#38;location=http%3A%2F%2Fwww.amazon.com%2FSway-Irresistible-Pull-Irrational-Behavior%2Fdp%2FB0013TTK1W%3Fie%3DUTF8%26qid%3D1215395822%26sr%3D8-1&#38;tag=assesystaust-20&#38;linkCode=ur2&#38;camp=1789&#38;creative=9325">Sway: The Irressistible Pull of Irrational Behaviour</a></em><img style="border:none !important; margin:0px !important;" src="http://www.assoc-amazon.com/e/ir?t=assesystaust-20&#38;l=ur2&#38;o=1" border="0" alt="" width="1" height="1" />, the authors Ori and Rom Brafman outline a series of irrational behaviours that remind us just how often decisions are made not on sound reasoning but on emotional impulses that can have critical consequences.<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://assess-systems.com.au/blog/2008/the-sway-of-irrational-behaviour/' addthis:title='The sway of irrational behaviour ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<title>Nudging in the right direction</title>
		<link>http://assess-systems.com.au/blog/2008/nudging-in-the-right-direction/</link>
		<comments>http://assess-systems.com.au/blog/2008/nudging-in-the-right-direction/#comments</comments>
		<pubDate>Mon, 12 May 2008 02:13:21 +0000</pubDate>
		<dc:creator>Ricki Sharpe</dc:creator>
				<category><![CDATA[behavioural economics]]></category>
		<category><![CDATA[current reading]]></category>
		<category><![CDATA[irrational thinking]]></category>
		<category><![CDATA[persuasion]]></category>
		<category><![CDATA[social proof]]></category>

		<guid isPermaLink="false">http://assess-systems.com.au/blog/?p=269</guid>
		<description><![CDATA[Every day we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. <a href="http://www.amazon.com/gp/redirect.html?ie=UTF8&#038;location=http%3A%2F%2Fwww.amazon.com%2FNudge-Improving-Decisions-Health-Happiness%2Fdp%2F0300122233%3Fie%3DUTF8%26s%3Dbooks%26qid%3D1210555328%26sr%3D8-1&#038;tag=assesystaust-20&#038;linkCode=ur2&#038;camp=1789&#038;creative=9325">Nudge</a><img src="http://www.assoc-amazon.com/e/ir?t=assesystaust-20&#38;l=ur2&#38;o=1" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" /> is the latest in a series of books that detail the many ways in which our decision making is irrational, and what we can do about it.<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://assess-systems.com.au/blog/2008/nudging-in-the-right-direction/' addthis:title='Nudging in the right direction ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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