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	<title>Assess Systems Australia &#187; decision making</title>
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	<description>Workplace Selection and Development Solutions</description>
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		<title>The psychology of price</title>
		<link>http://assess-systems.com.au/blog/2010/the-psychology-of-price/</link>
		<comments>http://assess-systems.com.au/blog/2010/the-psychology-of-price/#comments</comments>
		<pubDate>Sat, 13 Feb 2010 23:25:54 +0000</pubDate>
		<dc:creator>Ricki Sharpe</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[current reading]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[persuasion]]></category>

		<guid isPermaLink="false">http://assess-systems.com.au/blog/?p=1407</guid>
		<description><![CDATA[In his book <a href="http://www.amazon.com/gp/product/080909469X?ie=UTF8&#038;tag=assesystaust-20&#038;linkCode=as2&#038;camp=1789&#038;creative=9325&#038;creativeASIN=080909469X">Priceless: The Myth of Fair Value (and How to Take Advantage of It)</a><img src="http://www.assoc-amazon.com/e/ir?t=assesystaust-20&#038;l=as2&#038;o=1&#038;a=080909469X" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" />, William Poundstone entertainingly explains the economics, psychology, and intellectual reasoning surrounding the ways in which producers and sellers take advantage of buyers’ lack of knowledge.<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://assess-systems.com.au/blog/2010/the-psychology-of-price/' addthis:title='The psychology of price ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<title>The sway of irrational behaviour</title>
		<link>http://assess-systems.com.au/blog/2008/the-sway-of-irrational-behaviour/</link>
		<comments>http://assess-systems.com.au/blog/2008/the-sway-of-irrational-behaviour/#comments</comments>
		<pubDate>Mon, 07 Jul 2008 02:08:29 +0000</pubDate>
		<dc:creator>Ricki Sharpe</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[behavioural economics]]></category>
		<category><![CDATA[current reading]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[irrational thinking]]></category>
		<category><![CDATA[persuasion]]></category>

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		<description><![CDATA[Yes, it is yet another book on irrational thinking. There must be money to be made in explaining the science of our faulty thinking in an easy to understand manner. In a new book,<em> <a href="http://www.amazon.com/gp/redirect.html?ie=UTF8&#38;location=http%3A%2F%2Fwww.amazon.com%2FSway-Irresistible-Pull-Irrational-Behavior%2Fdp%2FB0013TTK1W%3Fie%3DUTF8%26qid%3D1215395822%26sr%3D8-1&#38;tag=assesystaust-20&#38;linkCode=ur2&#38;camp=1789&#38;creative=9325">Sway: The Irressistible Pull of Irrational Behaviour</a></em><img style="border:none !important; margin:0px !important;" src="http://www.assoc-amazon.com/e/ir?t=assesystaust-20&#38;l=ur2&#38;o=1" border="0" alt="" width="1" height="1" />, the authors Ori and Rom Brafman outline a series of irrational behaviours that remind us just how often decisions are made not on sound reasoning but on emotional impulses that can have critical consequences.<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://assess-systems.com.au/blog/2008/the-sway-of-irrational-behaviour/' addthis:title='The sway of irrational behaviour ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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