In times of doubt and uncertainty, many people turn to self-help books in search of encouragement, guidance and self-affirmation. The positive self-statements suggested in these books, such as ‘I am a lovable person’ or ‘I will succeed’, are designed to lift a person’s low self-esteem and push them into positive action. According to a recent study in Psychological Science, however, these statements can actually have the opposite effect.
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