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Being a know-it-all is very persuasive

Being a know-it-all Is very persuasive, particularly if you don’t tell people you know it all. Social psychologists have performed many studies that demonstrate that people, especially in business settings, are more persuaded by proposals that come from credible and trustworthy sources.

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The power of reciprocity

Will people be just as likely to live up to the rule of reciprocity and return a favour in situations where nobody will ever know if the favour is returned?

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How peer influence can backfire

Recently, I wrote about how the principle of Social Proof can promote compliance with a direction. Social Proof or Peer Influence (as some call it) occurs when people who are uncertain about a course of action look outside themselves and to other people for clues to the correct action. Sometimes, however, we can fail to appreciate the full power of peer influence — or we might neglect to anticipate its unintended consequences.

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50 scientific ways to be persuasive

Which of the following calls to action following a TV commercial is more persuasive? Operators are waiting to take your call now OR If the phone lines are busy, please keep trying. Which request to reuse hotel towels gets the greatest response? Help save the environment by reusing your towels OR Join other guests that already reuse their towels. The answers to these and other persuasive scenarios can be found in a fascinating new book that explores the science behind getting people to say Yes.

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Persuasion: Art or Science?

If leadership, at its most basic, consists of getting things done through others, then persuasion is one of the leader’s essential tools. Over the past several decades, psychologists have learned which methods reliably lead people to concede, comply, or change.

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