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	<title>Assess Systems Australia &#187; social proof</title>
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		<title>Nudging in the right direction</title>
		<link>http://assess-systems.com.au/blog/2008/nudging-in-the-right-direction/</link>
		<comments>http://assess-systems.com.au/blog/2008/nudging-in-the-right-direction/#comments</comments>
		<pubDate>Mon, 12 May 2008 02:13:21 +0000</pubDate>
		<dc:creator>Ricki Sharpe</dc:creator>
				<category><![CDATA[behavioural economics]]></category>
		<category><![CDATA[current reading]]></category>
		<category><![CDATA[irrational thinking]]></category>
		<category><![CDATA[persuasion]]></category>
		<category><![CDATA[social proof]]></category>

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		<description><![CDATA[Every day we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. <a href="http://www.amazon.com/gp/redirect.html?ie=UTF8&#038;location=http%3A%2F%2Fwww.amazon.com%2FNudge-Improving-Decisions-Health-Happiness%2Fdp%2F0300122233%3Fie%3DUTF8%26s%3Dbooks%26qid%3D1210555328%26sr%3D8-1&#038;tag=assesystaust-20&#038;linkCode=ur2&#038;camp=1789&#038;creative=9325">Nudge</a><img src="http://www.assoc-amazon.com/e/ir?t=assesystaust-20&#38;l=ur2&#38;o=1" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" /> is the latest in a series of books that detail the many ways in which our decision making is irrational, and what we can do about it.<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://assess-systems.com.au/blog/2008/nudging-in-the-right-direction/' addthis:title='Nudging in the right direction ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<title>How peer influence can backfire</title>
		<link>http://assess-systems.com.au/blog/2008/how-peer-influence-can-backfire/</link>
		<comments>http://assess-systems.com.au/blog/2008/how-peer-influence-can-backfire/#comments</comments>
		<pubDate>Fri, 11 Jan 2008 00:24:12 +0000</pubDate>
		<dc:creator>Ricki Sharpe</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[persuasion]]></category>
		<category><![CDATA[robert cialdini]]></category>
		<category><![CDATA[social proof]]></category>

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		<description><![CDATA[Recently, I <a href="http://assess-systems.com.au/blog/persuasion/50-scientific-ways-to-be-persuasive">wrote</a> about how the principle of <a href="http://en.wikipedia.org/wiki/Social_proof">Social Proof</a> can promote compliance with a direction. <em>Social Proof</em> or <em>Peer Influence</em> (as some call it) occurs when people who are uncertain about a course of action look outside themselves and to other people for clues to the correct action. Sometimes, however, we can fail to appreciate the full power of peer influence â€” or we might neglect to anticipate its unintended consequences.<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://assess-systems.com.au/blog/2008/how-peer-influence-can-backfire/' addthis:title='How peer influence can backfire ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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