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Salespeople and social awareness

The best salespeople, the best teachers, the best business managers have an innate ability to read body language and put it to profitable use. They adapt their presentation to the messages they pick up. For example, the most successful trial lawyers are those who can look at a jury and a judge and pick up little cues that tip off what people are thinking. Such signals are used constantly, even though people generally don’t realise they are communicating through their movements, posture and mannerisms.

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