Work Interests

• Realistic
• Investigative
• Artistic
• Social
• Enterprising
• Conventional

Case Study

Mass Mutual: sales people turn to Strong for targeted marketing - increasing profitability and retention.

Our Other Assessments

	Assess Professional: Identify and develop the best candidates for management with competency, 360 and performance tools.
	Assess SalesMax Select and develop top salespeople and get their sales potential, level of sales knowledge and motivation.
	Assess Select: Cost-effective screening of entry level candidates validated against a variety of industries.
	Assess Abilities: Online ability tests to measure abstract, verbal, numerical reasoning for the full range of job positions.
	PeopleCLUES: The quick and simple Big Five selection questionnaire measuring personality, cognitive ability and attitudes.
	Myers-Briggs: Develop individuals and teams in communication, leadership, conflict resolution and career management.

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Artistic Interests — The Creators

Overall

• Motivated to express themselves through their work
• Likes art, music, drama, etc.
• Express their interests in leisure as well as vocational activities
• Enjoy writing, creating art, appreciating art, acting/performing
• Described as impulsive, non-conforming & independent
• Buys art objects, books, instruments

Work Environments

• Unstructured, flexible organisations that allow self expression
• Artistic studios (preferably their own)
• Theaters and concert halls
• Institutions that teach artistic skills (universities, music & dance schools, art institutes, etc.)
• Museums, libraries, galleries
• Advertising, public relations, graphic design and interior design firms

Job Titles

• Artist
• Architect
• Librarian
• Attorney
• Town Planner
• Broadcast Journalist
• Medical Illustrator
• Public Relations Director
• Musician